Jordan, 23, and Luke, 20, maybe newcomers to life as an entrepreneur but they have handled it like pros. They own HighKey Inc., an umbrella company operating three separate businesses. HighKey Technology is an eCommerce business selling premier electronic goods, HighKey Clout is a podcast and giveaway service that sells spots in exclusive giveaway promotions, and HighKey Agency creates press for prospective influencers and celebrities.
Canadian Brothers Dominant Influencer Marketing
Jordan and Luke molded HighKey Agency Inc. into a social media marketing agency that specializes in Instagram growth and global influencer marketing. Joining forces with multimedia content producer Trent Huss and business mentor Stefan Aarino, the four sketched out a specific path for their business together. Sadly, after a long battle with cancer Stefan Aarino passed away on May 6th, 2020.
“Stefan’s passing is one of the hardest things I have gone through. Stefan was much more than a business partner to me; He was also a good friend and my greatest mentor. I plan on doing everything in my power to make Stefan’s legacy prosper,” says Luke.
Jordan and Luke started HighKey when they invested in creating headphones and selling them online. They chased more success after amassing over $35,000 in sales in just 3 months. Natural networkers, the brothers traveled to LA for a vacation and to film YouTube videos and ended up creating valuable bonds with some of North America’s biggest stars.
Superstar Connections
Jordan, Luke, and Trent don’t just know how to network but also know to market their connections. Using superstars like Kevin Hart, DaBaby, and Rich The Kid, they host giveaways on their Instagram channels and they have found a way to turn giveaways into regular cash flow.
HighKey Instagram growth agency requires fans to interact with several Instagram accounts in order to be eligible for the giveaway. Clients can buy those spots in return for cash. Spots can cost anywhere from $4,000 to $15,000 a giveaway. User’s Instagram following can organically grow by the thousands overnight.
The key term is “organically.”
Social media is rapidly developing and instead of getting left in the dust, influencers often turn to fake followers to keep them relevant. Users can pay hackers to create an unlimited number of fake accounts called “bots,” and according to a report by cybersecurity firm Cheq, the rise in fake Instagram followers cost brands upward of $1.3 billion dollars in sales in 2019.
HighKey’s giveaway method requires bots to perform outside of their normal boundaries, weeding out fake accounts, and giving clients more confidence they are gaining real “clout.”
Growing Global
In order to function as a successful branding agency Jordan, Luke, and Trent dedicated time and effort into expanding their available services but Luke admits social media is their best selling point.
“Our team provides other services to develop an elite personal brand but our strongest services have always been Instagram and press,” says Luke.
While they have found great success at a young age, the company has faced its fair share of obstacles.
“It was definitely hard in the beginning, but now our services can speak for themselves. We have extremely happy clients because we always over-deliver,” says Luke.
To learn more about HighKey Agency Inc. follow them on Instagram. Who knows — you could be the next giveaway winner.