HighKey Clout works with influencers and celebrities to increase our client’s reach and growth
Influencers vs. Personal Brands
The term influencer was coined around the 1600s. It’s defined as someone who has an impact on people’s opinions and choices. For 400 years it hovered in the “not really used” category of words. It certainly wasn’t considered a job title. Google search results show that this all changed around 2016. There was a spike in the search for the word and now it’s a part of our everyday vocabulary.
Personal Branding was coined a lot later – around 1997, by a writer named Tom Peters. He said that regardless of the industry we work in or where we live, we’re all in charge of our personal brand, and we should market ourselves the same way we would market a product or service.
HighKey’s Continued Growth
For a long time, at HighKey, we focused on managing personal brands – from financiers and business professionals to real estate investors and doctors. We worked with people who had a busy career that they needed to focus on and all they needed was someone to manage their social media and digital marketing.
There is always space for growth and as we continued working with these professionals, we realized the importance of solidifying our own personal brand and testing out some of the advice we were giving our clients. It’s partly how HighKey Clout was born. Forming a partnership with someone who has an impact on what people do is incredibly powerful, and it’s a tool that all businesses and brands should be using.
Establishing The Right Partnership
A scroll through HighKey Clout’s homepage will show a variety of influencers and celebrities who we’ve worked with. One of the most important – and fun steps – of starting a campaign is deciding who to work with. Over 2020 we have developed our strategies and positioned ourselves to only work with A list celebrities. The reasoning is because for an influencer to have enough traction to bring credibility and the traffic over to our giveaway sponsors accounts, they need to be an A list celebrity.
Luke Lintz, CEO of HighKey Clout, goes on to explain the value of a giveaway business model: “The influencer receives a lot of value because my company pays them a large sum of money. The Influencer’s followers receive a lot of value because they all have the chance at winning a large giveaway prize. And finally, our HighKey Clout clients that sponsor the giveaway all receive a lot of value because they gain all of the influencer’s followers during the giveaway to grow their personal brand.” In this way, HighKey Clout doubles as an influencer agency and as our own personal brand.
While the people we’ve partnered with are successful in their specific niches, at first glance they appear completely different. We’ve worked with rappers and actors like Snoop Dog, Kevin Hart, and Bella Thorne, who have been around for a while, and with people who have started their careers on Instagram and strengthened their reach from there.
The Competition Space and the Payoff
Luke has stated that there is no competition. Everyone has something unique to bring to the table and if that’s your focus, then you’ve created your niche. However, there are a handful of companies that also run celebrity giveaways. Standing out amongst these companies is key to staying at the top of the game. Jordan Lintz, CFO of HighKey, says that the trick to staying above the competition is top consistency and quality. Using their experience with running HighKey Technology. and HighKey Agency, Jordan and Luke have managed to grow HighKey Clout into a seven-figure business in just six months.
Jordan goes on to explain how HighKey was able to do that well in such a short period, “With HighKey Clout and loop giveaways, we found a gap in the market and scaled extremely quickly primarily because we capitalized on that gap the minute we realized the potential value.” The brothers took a risk chasing this new marketing avenue, but they’ve been down this road before. Without risk and the potential for failure, there is no room for growth.
So, did it pay off? The $10 million in revenue so far and monthly earnings of $500, 000 should answer that clearly enough, and this is just the beginning.